I definitely think that I, as a consumer, am an example of the demographic that this sort of strategy targets. Since I read a lot of manga through unofficial fan scans/translations before they're actually licensed, I end up doing the majority of my reading on my phone and laptop. I then usually end up buying the physical copies of series I enjoy, even if I don't necessarily plan on rereading them. Even when I do want to reread them, I sometimes do it on my phone simply because of convenience. So, while it feels a bit shallow to say this, the cover art of a book I enjoy is fairly important to me. Even outside of buying physical copies of books, I really like to collect artbooks for games, anime, and manga I enjoy. Many of them are scanned and posted online as well, but there's something special to me about appreciate the art when it's printed in a physical book. I actually brought one of them to my dorm, and I still browse it occasionally.
After watching the video, I started to think about how the cover designs of visual media take a different approach to cover design as opposed to the fairly abstract designs Mr. Kidd featured in his presentation. After all, when you already have eye-catching character designs and imagery made for the work, you might as well use it on the cover. I do wish I saw more creative covers, though. While it's not quite in the same vein, I remember it being mentioned in the extras section of The House in Fata Morgana that the cover was intentionally designed to be misleading and disguise the later plot twists of the game. Incidentally, the artbook I have next to me is for The House in Fata Morgana. Anyway, other than that, I haven't seen many covers that stand out to me recently.
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